About Us


Hi there from sunny Nottingham, home of Pancake HQ, my name is Claire, I'm an illustrator/designer and founder of The Curious Pancake.

The business was born into existence in 2011 following a dull period of naff jobs and lots of house moving. I graduated from my illustration degree in 2000 with first class honours from Loughborough University, and, like all good art school graduates, spent the next decade of my life in and out of part-time jobs, mostly, in my case, centred around greetings card shops. At this time, many of the shops I worked in sold the same bland, out-of-touch selection of cards, and it grated on my creative nerves every day! Oh, you're shopping for a birthday card for your dad? Here's your choice of cards featuring weird image mash ups of sports cars, golf clubs and beer bottles! Pfft! Anyway, I convinced myself that there were more people than just me who wanted original greetings cards, relevant to our modern lives, featuring great contemporary illustration, typography, non saccharine cuteness and swearing. So I began my search and found a wealth of ridiculously talented illustrators, letterpress studios and designers who, around this time, had really started to take back control of design and were building strong followings on Instagram, Etsy and other creative websites. I was in greeting card heaven at last!!

On The Curious Pancake's virtual shelves you'll find no inner verse, no decoupage, no frilly edges... nothing but fantastic images created by our creative crowd of illustrators and designers from the UK, the US and other parts of Planet Earth.

If you're a fellow illustrator and you think your work would fit in with the products you see in our store then we would love to hear from you. Email us at creatives@thecuriouspancake.co.uk with info and product images and we can chat further. For all other contacts please see our contacts page.

I hope you love our store!